This email campaign was created to launch Northern Lights Candles Beeswax Tapers in two new colors: Black and White. The lifestyle photo of the tapers burning was taken by an outsourced photographer. I manipulated the photo to be a little warmer, and to change the Natural Beeswax Taper that was photographed to look more like one of the new White Beeswax Tapers. When adding graphics to the photo, I incorporated elements and text from the product packaging into the email campaign.
In terms of images I photographed and edited the three clipped images of the products used at the bottom of the email, as well as on the retail and wholesale websites. I did not photograph the lifestyle image of the tapers being burned.
Link to Instagram Post - Instagram Post
Link to Retail Product Pages - Natural Bee Hive Tapers | Black Bee Hive Tapers | White Bee Hive Tapers
Link to Wholesale Product Page - Bee Hive Tapers
Shown Left: Original image from photographer | Shown Right: My edited version (Brighter and warmer in temperature, Taper color adjustment, Crop)
